Reseller · Guide

White-Label Proxy Reseller Program: How It Works (2026)

A white-label proxy reseller program lets you sell branded 4G/5G mobile proxies as your own product — no modems, no SIMs, no network to run. Here is how the model works, and why an open-source, no-deposit kit beats locked SaaS panels and deposit-gated programs.

June 5, 2026 ~9 min readBy PROXIES.SX Team

The short answer

A white-label proxy reseller program lets you sell another provider's proxies under your own brand. You buy bandwidth wholesale — $4/GB, dropping to $2.40/GB at volume — and resell it at your price. The PROXIES.SX approach is open-source and no-deposit: clone the MIT proxy-reseller-kit, mint capped customer keys, and the gateway meters usage. You own the code, the brand, and the customer.

What “white-label” actually means for proxies

White-label means the product is built by one company but sold under another company's brand. In proxies, that splits the business cleanly in two: someone has to run the physical network — modems, SIM cards, IP rotation, uptime — and someone has to handle branding, pricing, billing, and support. A white-label reseller program lets you own the second half without touching the first.

Concretely, you sell 4G/5G mobile proxies (and residential) under your own name and domain. Your customers see your dashboard, your prices, your support channel. Behind the scenes, the bandwidth flows through the upstream provider's gateway. With PROXIES.SX that's a single endpoint — gw.proxies.sx:7000 — backed by a real device fleet across 17+ countries. The customer never sees PROXIES.SX; they see your brand.

This is different from being an affiliate. An affiliate sends traffic and earns a commission on someone else's checkout. A white-label reseller is the merchant: you set the price, you own the customer record, and your margin is the spread between wholesale and retail rather than a fixed referral cut.

How the reseller flow works: mint capped keys, gateway meters usage

One reseller account upstream. Per-customer keys downstream. Usage is metered at the gateway.

1. Mint a capped key

On each sale your shop calls the API to mint a per-customer pak_ key with a GB cap and expiry — scoped to exactly what they bought.

2. Customer connects

They point their tools at gw.proxies.sx:7000 using that key. Country, session stickiness, and rotation are set in the proxy username.

3. Gateway meters & you keep the spread

The gateway counts GB against the cap. You pay $4/GB wholesale and keep the difference vs. your retail price.

The capped key is the heart of the model. Because each customer key carries its own GB ceiling and expiry, you can sell any package you want — a 5 GB trial, a 100 GB scale plan, a metered top-up — and the gateway enforces it for you. There's no risk of a customer burning unlimited bandwidth on your wholesale account, and no manual reconciliation: the meter is the source of truth. The open-source kit wires this whole loop together so a sale on your storefront automatically mints the right key.

Open-source kit vs. SaaS panel vs. deposit program

Three common ways to become a reseller. The trade-offs are about ownership, upfront cost, and control. Competitor patterns below are labeled directional/industry, not specific vendor numbers.

FactorOpen-source kit (PROXIES.SX)Closed SaaS panelDeposit-gated program
Upfront cost$0 — no depositOften a panel/seat feeDeposit (~$5–$250, directional)
Who owns the codeYou (MIT, self-host)ProviderProvider
Branding controlFull — your domain & designLimited to panel themingVaries
Pricing logicEdit any line of codeFixed by panel featuresFixed by program
Billing optionsStripe + x402 (USDC)Whatever the panel supportsWhatever the program supports
Pay only for usageYes — $4/GB consumedSometimesDeposit must be pre-funded
Lock-in riskLow — you hold the codeHighMedium–High

Deposit ranges and panel-fee patterns are directional industry observations, not quotes from specific competitors. Market mobile pricing in 2026 commonly runs roughly $2–$15/GB depending on provider and volume.

Why open-source wins for control

A closed panel makes you the tenant. The MIT kit makes you the owner: add features, change pricing tiers, swap payment rails, and never wait on a roadmap. No attribution required.

Why no-deposit lowers risk

A deposit ties up cash before you have a single customer. No-deposit + pay-per-GB means you only ever pay for bandwidth your customers actually consumed — capital stays in your business.

Branding and pricing: where you actually add value

In a white-label model the network is a commodity — your differentiation is everything around it. The kit gives you total control of both. Branding: set name, colors, logo, domain, and support contact in one config file; the storefront, customer dashboard, and emails follow. Your customers never see an upstream brand.

Pricing: you buy at $4/GB (down to $2.40/GB at volume) and set retail to whatever your market bears. Resellers commonly price at a 2–5× markup, but the math is yours — tiered packages, metered top-ups, free trials, annual plans. Because the code is open, you can build pricing logic a fixed panel could never offer.

@proxies-sx/pool-sdk

Typed SDK to mint, cap, top-up, rotate, delete keys

@proxies-sx/pool-portal-react

Drop-in React dashboard for customer self-service

Next.js storefront

Branded shop: auth, Stripe + x402 billing, admin views

Billing is built in: Stripe for cards and x402 for autonomous AI agents that pay in USDC over the HTTP 402 handshake — your shop mints a pak_ key capped to the payment amount, no human in the loop.

What you don't manage (the honest part)

A white-label program is powerful precisely because of what it removes from your plate — but it's worth being clear-eyed about the trade. You don't run the network, which means you also don't control it at the silicon level. Here's the honest split:

Not your job

  • Buying and racking modems
  • SIM cards and mobile data plans
  • IP rotation infrastructure
  • Network uptime and the 95% SLA
  • Adding new countries to the pool

Your job

  • + Brand, positioning, and marketing
  • + Pricing and packaging
  • + First-line customer support
  • + Billing and your storefront
  • + Hosting the open-source kit

The honest caveat: since you depend on the upstream network for quality and uptime, pick a provider whose pool you trust. PROXIES.SX runs real 4G/5G mobile and residential IPs with a 95% uptime SLA and 17+ countries — but you should test the pool against your own use cases before you build a brand on top of it.

Getting started with a no-deposit, open-source program

1

Get a reseller key

Mint your reseller API key from your PROXIES.SX account — no deposit required.

2

Clone the MIT kit

git clone the proxy-reseller-kit, copy .env.example → .env, and add your reseller key.

3

Brand and price it

Set name, colors, logo, support contact, and your price tiers in the config file.

4

Wire billing

Add Stripe keys (and optionally an x402 wallet for USDC), then run the DB migration.

5

Ship and sell

Deploy to Docker or Vercel. Each sale mints a capped key; the gateway meters usage.

MIT licensed
No attribution, fully self-hostable
Security-reviewed
Parameterized SQL, signed webhooks, server-side keys
17+ countries
Real 4G/5G mobile + residential pool

Frequently asked questions

What is a white-label proxy reseller program?

A white-label proxy reseller program lets you sell proxies under your own brand without owning the underlying network. The provider runs the infrastructure; you set your name, prices, and dashboard. With PROXIES.SX you buy bandwidth wholesale at $4/GB (dropping to $2.40/GB at volume) and resell it as your own product. The open-source proxy-reseller-kit ships the storefront, dashboard, and SDK so the customer never sees PROXIES.SX.

How does a proxy reseller program actually work?

You hold one reseller account with the upstream provider. On every sale you mint a per-customer key (a pak_ key) with a GB cap and expiry. Your customer points their tools at the gateway (gw.proxies.sx:7000) using that key, and the gateway meters their usage against the cap. You pay the provider for the GB consumed and keep the spread between wholesale and your retail price.

Why is an open-source kit better than a SaaS reseller panel?

A locked SaaS panel runs on the provider’s domain and design, so your brand is limited and you cannot change pricing logic, add features, or move providers without rebuilding. The open-source proxy-reseller-kit (MIT) is code you own: self-host it, edit anything, and there is no per-seat panel fee. You control the customer relationship end to end.

Do I have to pay a deposit to become a proxy reseller?

Not with the PROXIES.SX kit. Many programs in the market require an upfront deposit (industry ranges run roughly $5–$250, directional) before you can mint keys. The open-source approach is no-deposit: clone the MIT kit, get a reseller key, and you only pay for the GB your customers actually use. There are no monthly fees and endpoints are free.

Do I have to manage modems or SIM cards as a reseller?

No. That is the entire point of the white-label gateway model. PROXIES.SX operates the physical 4G/5G fleet, SIMs, and rotation across 17+ countries. You connect to a single endpoint and mint customer keys via the API. You manage branding, pricing, and support — not hardware.

Run your own white-label proxy program

Open-source, no-deposit, and built on real 4G/5G mobile + residential across 17+ countries. $4/GB → $2.40 at volume, free endpoints, no monthly fees. Clone the kit, set your brand, and sell under your name.